Onsite SEO. The words scares most, but today I’m going to do my best to breakdown this concept and help you better understand what exactly Onsite SEO is. If you haven’t checked out my Digital Marketing Lingos post, make sure you check that out because it’ll help with the terms discussed within this post and throughout the site.
First off, let’s recap what Onsite SEO is. Onsite SEO is the things you can do by yourself to help better rank your website. Onsite SEO does not really determine the full rank of things, but it plays a role in the way Google’s algorithms work.
Effectively doing onsite SEO requires a basic knowledge of Google’s algorithms. Lets face it, if you don’t know what you are doing, too much or too little, your website is not going to rank. Some ways to be effective while doing onsite SEO would be knowing things like: title tag, a meta description, having relevant content, and a slug.
A title tag is basically a title. As anyone would title anything they have written, the title tag helps the bot figure out what the content is about, especially when keywords are used strategically. For example, if look at top of this blog post- you can see that the title tag of this is Onsite SEO. That is what I am trying to rank for.
The Meta description is honestly easier than what it sounds like. This you have seen when you have done most searches. It is a snippet of what the page’s content is about. This is crucial to increase onsite SEO. The little recap of 155 characters needs to be just right so it can draw the user to your page.
It’s what it sounds like. Relevant content is key to having a successful onsite SEO. Make sure you use keywords/phrases that has relevance with the content. The better the wording, the easier it is for someone to navigate their way to it.
This is nut the bug. This indeed is an SEO terminology. Slugs are the exact address of a specific website. This basically means the words attached after the site. To help make your site rank, it is best if you use keywords/phrases if your slug.
- Be original.
- Relevant content
- Include things mentioned above regarding effective onsite SEO
- Duplicate content (who wants to be a carbon copy?)
- Stuff keywords (this will make the bot think your website is a spam)
- Make words white to increase your ranking (this is just unprofessional and again will indicate the website as spam)
By following this guide on Onsite SEO, you will forsure be an expert in the making. Have unanswered questions or still hesitant on the topic? Often times, video content will better describe these things for us. Check out the video below to get a visual idea of Onsite SEO.