Digital Marketing Lingo

What is SEO?

SEO is just short for Search Engine Optimization. It’s a way to get your website to appear higher on search engines like google. This concept is much more challenging than you think. YES, people have jobs that strategize ways for the websites to rank. There are two types of SEO: onsite and offsite. Want to learn more about SEO? Check this article out


What is keyword?

First of all let me start off by saying this is just not a word… shocking? I know. In the digital marketing world, this is a word or phrase that you use to help rank your site. For example, let’s say someone wanted to search “Affordable Digital Marketing Degrees in Michigan”, I can single out and find keywords or phrases that work best for this so the site can rank.


Google’s Algorithm

You always wondered how things worked?  Well google’s ranking system sorts through hundreds of web pages to figure it out. It all depends on how you analyze your words (the set up of the word is crucial). Once that is done, your words are matched with a search. The pages that have a correlation with what you were looking for ranks at the time. It takes into consideration where you exactly are. Your location, past search history, and search settings all help tailor the results. Once this is set, Google returns the best search results.  


Need to understand more? Check this out:



A query is just another term for what one types into the google search bar


Want to learn more about this? Check out my colleagues websites to have a better understanding of Digital Marketing and all the tactics that come with it:


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