Digital marketing is one of the most growing careers in the business field. As our world is more technologically dependent, it is tremendously significant for students to adjust and make use of the technological advancements we have today. There are over millions of companies turning their business into digital based businesses because of how fast technology is growing. The importance of digital marketing lies within how content is produced, released, and placed. It’s all about targeting the right audience at the right time and place. With the obsession today’s society has with social media, users find it beneficial for them to see ads that they enjoy and are interested in. The trick is to catch a targeted audiences’ attention, sell the product, and produce more content for the business to grow exponentially. Digital marketing is an essential in a technologically based and dependent society. Without digital marketing, businesses would not be able to excel at the rate that they are excelling today.

Northwood University, located in Midland, Michigan, has one of the most affordable and highly structured digital marketing programs. They are known to deliver strategic marketing ideas from expertise with an slight entrepreneurial drive.

Western Michigan University, located in Kalamazoo, Michigan, allows students to pursue a digital marketing program along with an e-commerce based digital marketing program. The e-business marketing degree allows students to explore an aspect of marketing with a leaned focus on social media and web application development and services.

The University of Michigan-Dearborn has a rigorous yet affordable digital marketing program designed for students to excel in the ever-changing, technological based business world. Additionally, a guidance from the Ross School of Business in Ann Arbor, Michigan, the Dearborn campus strives to achieve the rigorous U-M circulculum. University of Michigan-Dearborn has received numerous recognitions for their prestigious program.

Michigan State University, located in East Lansing, Michigan, stands as another highly selected university that offers an affordable digital marketing program for their students. Through the Eli Broad College of Business,98% of the alumni who graduate are employed right away. This excellent factor of MSU allows current digital marketing students to have access to companies and continue the Spartan tradition.